Law of the Ladder – There is a hierarchy in the mind that prospects use in making decisions.Law of Exclusivity – two companies cannot own the same word in a prospect’s mind.This word must be unique and others be willing to take the opposite stance (quality can’t be your word because nobody would take the opposite) Come to dominate one word/attribute and people will give you the benefit of the doubt with others too. Law of focus – the most powerful force in marketing is owning a word in a prospect’s mind.Law of perception – marketing not a battle of products, but a battle of perception.Changing people’s minds is nearly impossible – you have to blast into people’s minds rather than trying to slowly change it over time Law of the mind – better to be first in people’s minds than first in the marketplace.Forget about brands, focus on the category Law of the category – if you can’t be first in your category, create a new one you can be first in. Law of leadership – Better to be first than it is to be better.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |